The process of innovative education is not only a purely intellectual activity process, it needs innovative emotion as a driving force, such as strong interest, strong passion, the motivational function of evaluation, harmonious teacher-student relationship and other non-intellectual factors cultivation, in order to obtain a comprehensive effect. This study is oriented to the intelligent distribution platform of journalism and communication content to study its teaching value and innovation emotion. The Information Adoption Model (IAM) was adopted as the theoretical basis for the study of content intelligent distribution platforms, the characteristics of the platforms were summarized, and the impact of the platforms on teaching value was studied using regression analysis. The result table of the study found that the content intelligent distribution platform’s exhaustiveness, readability, and objectivity had a significant positive correlation on the usefulness of educational value, and that the influence of interactivity on perception and participation did exist and had a certain impact on educational usefulness. Finally, this paper also takes S colleges and universities as an example to assess and calculate the innovative emotion and innovative ability of the platform’s teaching value, further analyzes the teaching value of the intelligent distribution platform, and provides suggestions for the cultivation of the innovative emotion in combination with practical research.