Study on the Construction of Multilevel Regression Model for the Integration of Sichuan Rural Music and Cultural Tourism Industry under the Rural Revitalization Strategy

Qian Wang 1
1Department of Music, Sichuan University of Science and Engineering, Zigong, Sichuan, 643000, China

Abstract

The integration and development of Sichuan’s rural music and cultural tourism industry is of great signiϐicance in the context of rural revitalization strategy. The purpose of this paper is to construct a multilevel regression model to deeply explore the inϐluencing factors and role mechanisms of the integration of the two. Through theoretical analysis and empirical research, the research variables are clariϐied, and the null model, random effect model and complete model are constructed and data validation and analysis are carried out. The results show that the richness of rural music resources, the level of cultural and tourism industry, policy guidance and support, market demand and human resources have a signiϐicant positive impact on the integration of rural music and cultural and tourism industry in Sichuan. The results of the full multilevel regression model show that the same level of rural music resource abundance has different impacts on the integration of rural music and cultural and tourism industries due to regional differences. The results of the study provide theoretical support for the development of cultural tourism industry in Sichuan Province, and deeply help the implementation of rural revitalization strategy in Sichuan Province.

Keywords: multilevel regression model, null model, random effects model, country music, cultural tourism industry