The Construction of Wushu Cultural Communication System Driven by Intelligent Technology in the Age of Big Data

Abstract

As an important part of the excellent traditional culture of the Chinese nation, Chinese Wushu condenses the wisdom of the Chinese nation, contains the genes of Chinese culture, and has important communication value. Based on the big data Hadoop technology, the article proposes a content recommendation design scheme for all-media communication of wushu cultural communication, and introduces the LFM model and MBGD algorithm to construct an intelligent recommendation model of wushu cultural communication content under the framework. Then, based on Lasswell’s 5W model, the fsQCA method was utilized to explore the relevant factors affecting the effect of martial arts cultural communication. When the number of hidden factors of LFM-MBGD intelligent recommendation model is 55, its RMSE is 0.92, and the HR@K value of the model can reach 62.12%. The consistency level of the existence and non-existence states of each conditional variable of the communication effect of wushu culture is less than 0.8, and the overall coverage rate and the coverage rate of each path are higher than 0.85.The wushu culture communication system driven by intelligent technology can start from building an online resource base of wushu culture, broadening the communication paths of wushu culture, sounding the laws and regulations of wushu culture communication, and building the brand of wushu to improve the communication effect of wushu culture.

Keywords: Hadoop technology; LFM model; MBGD algorithm; 5W model; Wushu cultural dissemination