Innovative Practice of Digital Printing Technology and Computer Image Fusion in Personalized Packaging

In the context of continuous innovation in science and technology, consumer demand is becoming increasingly diversified, especially in product packaging design, personalization and uniqueness have become a new pursuit. The article proposes a computer image fusion DPformer-GAN model based on Transformer model and GAN, which is used to realize personalized packaging image fusion and generation. The digital image is then converted into a personalized packaging object through digital printing technology, which then realizes the innovative practice of personalized packaging.The DPformer-GAN model reduces the overlap and occlusion by 12.81% and 2.98%, respectively, compared with the better-performing CGL-GAN model when fusing and generating personalized packaging images. When personalized packaging images fused with computer images are used for digital printing proofing, keeping the percentage of dots lower than 50% can achieve the maximum degree of color reproduction and better retain the visual effect of digital images. Consumers are more favorable to the aesthetics and user experience of personalized packaging, with a favorability rating of 9.16 points and 9.29 points, respectively. It is feasible to use digital printing technology to print the packaging images generated by computer image fusion into personalized packaging, which can also further enrich the image practice options of personalized packaging.