Chinese animation has long faced challenges, with foreign animation dominating the market and domestic animation struggling to compete. The rise of new media has driven the industrialization and branding of Chinese animation, linking it to complex social and cultural networks that shape its future competitiveness. Similarly, sports events, as cultural phenomena, hold both entertainment and cultural significance, reflecting societal modernization. This study categorizes mascot design features of sports events into appearance, color, and accessory characteristics, providing theoretical insights to enhance understanding of event culture. Experimental results show that an optimized cellular genetic algorithm improves mascot design, aligning with human aesthetics while promoting the spirit of sports globally.