The emergence of artificial intelligence has changed the traditional visual communication design mode to a great extent. This study aims to conduct an in-depth theoretical discussion and empirical analysis of the intersection of artificial intelligence and visual communication design, for the generative design application of AI technology in visual communication design, based on the AttnGAN algorithm, designing the adaptive word attention module and feature alignment module, constructing the ACMA-GAN text image generation model, and evaluating its visual communication design by combining quantitative and qualitative experiments to assess its The effect of ACMA-GAN on visual communication design is evaluated by combining quantitative and qualitative experiments. Combined with OLS algorithm, the empirical analysis of the effect of AI technology on visual communication design is carried out, and the ACMA-GAN model achieves excellent performance in the evaluation of assisted visual communication design, with the BLEU-3 and CIDEr scores higher than the next highest scores by 7.48% and 7.35%, and the average scores of each qualitative index are over 4.5, which indicates the feasibility and good utility of AI technology in assisting visual communication design. AI technology can positively act on visual communication design through image recognition and analysis, image generation and creation assistance, personalized design and workflow optimization.