This paper explores the extent and direction of the impact of digital technology-enabled rural cultural tourism development by constructing fixed-effects models, GMM models, spatial Durbin models, Moran indexes, mediation effects and other models. Using the hierarchical analysis method to construct measurement indexes from two aspects of scale and benefit, and then using the coupling coordination degree model to measure the level of digital rural tourism development, to summarize the level of development and coordination of cultural tourism industry in rural areas. The results show that the difference between the minimum value and the maximum value of the rural digitalization level is about 8, and the large gap also reflects to some extent the uneven development of digital rural tourism in different regions. Digital rural tourism has a significant impact on rural economic development and non-rural non-farm employment level, and its impact coefficient is 0.138 and 0.784 respectively. in the data measurement of 2017 and 2022, the more significant the degree of aggregation is, the faster the level of development of digital rural tourism becomes. the comprehensive evaluation index of digital rural tourism in the sample area in 2021 is 0.82, which is at a high level, and the sample region’s service quality satisfaction is also at a high level. Therefore, this paper analyzes from various aspects that the development of digital tourism can promote the sustainable development of rural economy and realize rural revitalization.