This paper focuses on the coupling and coordinated development of provincial sports industry and tourism industry. In view of the integration trend of the two as the pillar of the tertiary industry and driven by relevant policies, in view of the insufficient quantitative and regional comparison of existing studies, data from 31 provinces from 2014 to 2021 were selected for analysis. The connotation mechanism of coupling coordination is explained from the economic, social, ecological and cultural levels, and the system including industrial scale and structural indicators is constructed, and the coupling coordination degree model is used to calculate. The results show that the coupling coordination degree of the country is rising in a step, with the eastern starting point being high, the central part making great progress and the western part growing fast. The types of industrial development vary between regions and over time. The global Moreland index shows that there are significant autocorrelation and clustering in the space, the local “high-high” cluster in the east and part of the middle, and the “low-low” cluster in the west. Further, suggestions were put forward to strengthen policy guidance, optimize industrial structure, promote the development of talents and technology, and strengthen the protection and utilization of ecological culture, so as to provide decision-making reference for industrial upgrading and sustainable development of regional economy.