Participatory culture, as one of the characteristics of audience performance in the current communication environment, provides imaginative space for stimulating the power of audience participation in the communication of non-heritage culture, and at the same time provides new thinking direction and inspiration for the current communication of non-heritage culture. In this paper, we mainly apply recurrent neural networks to model sequence data, and control the flow of information by adding special gating structures, so as to be able to effectively memorize and process long sequence data. Self-attention is constructed so that the network can better focus on the important parts of the sequence while ignoring the irrelevant information in the sequence. Identify non-heritage communication behaviors based on time-series data, and model non-heritage cultural communication behaviors based on the length of time the behaviors occur under the framework of situational awareness. The research experimental model is designed, relevant hypotheses are proposed, and examined through empirical evidence. The number of borrowings by visitors under 18 years old, which is the main group of visitors, declined from 737 in 2016 to 357 in 2022, with an overall decline of 51.56%, and the overall visiting behavior also showed a declining trend. In order to test the mediating role of perceived value in the relationship between interactive behavior and the communication effect of intangible cultural heritage, the benchmark model M3 model was constructed with the communication effect as the dependent variable and gender and whether the only child was the controlling variable, and the independent variables “interactive behavior” and “perceived value” were added on this basis, and the perceived value had a significant positive impact on the communication effect, β=0.485, p<0.001. The influence of interactive behavior on communication effect remains significant, at this time the β-value is 0.487 and p<0.001, the mediating role of perceived value between interactive behavior and non-heritage culture communication effect.