Aiming at the current problems of low level of intelligent development and backward infrastructure in the countryside, this paper proposes a multi-objective optimization model for rural construction. According to the overall principle of optimization and the current situation of rural infrastructure construction, model assumptions, objective functions and constraints are determined. Facing the problem of calculating the optimal values of the four objective functions, NSGA-II method is chosen to solve and analyze the problem. NSGA-II algorithm is calculated in 100 iterations, and the optimal solutions of the four objective functions are 0.813, 0.943, 0.852, and 0.886, which are better than NSGA and GA algorithms in terms of performance. In order to improve the intelligent development of the countryside, two targeted development proposals are put forward.