A Study on Color Emotion Mapping and Character Matching in Animated Films Based on Fuzzy Logic

As the most intuitive visual phenomenon of animated films, color has emotional characteristics that are closely related to the viewers’ emotional experience. From the perspective of chromaticity and psychology, we explain the method of color emotion quantification, calculate the fuzzy affiliation degree and grey correlation degree for the uncertainty and fuzziness between color and emotion mapping, put forward the method of fuzzy grey correlation for emotion mapping in animated movies, and carry out the experiment of color emotion mapping in animated movies. Through the experiment, it is found that the character color schemes of warm, cold and neutral colors are suitable for the design of character color emotion experience in animated movies. Taking the animated film “Ne Zha: The Descent of the Magic Boy” as the research object, the correlation between color emotion mapping and character matching is further explored. Most of the H-value color blocks in Ne Zha are distributed between 0-60, which indicates warm and neutral tones, and the distribution of S-value and V-value color blocks shows a clear trend of decreasing color saturation, while the overall luminance remains basically stable. The whole film takes the proportion of red, blue, color purity changes and other aspects of color design to achieve the position of the characters, the character of the transformation of the transformation of the matching and implied.