The continuous development of data analysis technology in the era of big data provides new methods for the analysis of college students’ ideological dynamic data, and also provides new ideas for the scientific construction of ideological and political education disciplines in colleges and universities. In this paper, based on the word frequency analysis, set up the keyword context, collect the keywords of the ideological dynamics of party members and students, extract and examine the feature vectors in them, put all the keyword feature vectors, form the keyword feature vector set, use the method of keyword vector research, carry out the descriptive and differential analysis of the survey data of the ideological dynamics of the party members’ development in the management of colleges and universities, and construct the party members’ ideological dynamics management mechanism based on the existing problems , analyzing the effect of management decisions in colleges and universities. The kurtosis values of the four indicators of party members’ political thoughts, learning thoughts, innovative thoughts and consumption thoughts are -1.4685, -0.4496, -0.9871 and -1.5614 respectively, which are on the low side, indicating that the performance of the respondents is more unified and concentrated in these four indicators, and laying a feasible foundation for the subsequent relevant analysis. In campus adaptation, self-efficacy, and life satisfaction, the number of party students who performed agreeably, correctly, and positively were 116, 202, and 142, respectively, and after the reform of college management decisions, the students’ performance in these three aspects changed.
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