Analysis of Travel Mode Selection Behavior Based on Machine Learning in Context of Big Data

Dongfeng Chen1,2, Honglei Wei1, Wei Kong2, Lijuan Zhang1,2, Rui Li3
1School of Law and Politics, Hebei North University, Zhangjiakou 075000, Hebei, China
2Research Institute for Ecological Construction and Industrial Development, Hebei North University, Zhangjiakou 075000, China
3Chengdu sport university, Chengdu 610041, Sichuan, China

Abstract

With development of Internet of Things, big data and artificial intelligence, cell phone signaling data, point-of-interest data and machine learning methods have been widely used in research of various fields of transportation. The use of big data processing techniques and machine learning methods to mine intercity travel data collected by various types of traffic detectors provides a new way of thinking to study travel mode selection behavior. In this paper, we pre-processed cell phone signaling data, geospatial data and interest point data around three aspects: personal attributes, travel attributes and travel mode attributes, and designed intercity travel target group extraction, travel chain extraction, travel mode extraction and travel purpose extraction algorithms, which provide basis for travel feature analysis and travel mode choice behavior prediction modeling.

Keywords: Big data, Machine learning, Travel, Mode selection