This paper addresses the limitations of the traditional portfolio theory centered on the mean-variance model and expected utility theory, and proposes the establishment of a portfolio model that takes into account the subjective psychological factors of investors, taking into account the fact that investors are susceptible to the influence of various psychological biases, affective biases, and cognitive biases in the actual decision-making process, with respect to the theory of consistency of the assumptions of the investor’s risk attitude. The portfolio model based on fuzzy decision-making is proposed, combined with the development and application of linear programming in portfolio optimization, the return of assets is regarded as a random fuzzy variable, and the stochastic fuzzy portfolio model is constructed to consider the risk characteristics of investors. The portfolio returns under different emotions or different risk preferences are explored separately. Combined with the fund categorization allocation of the sample firms, the fund portfolio C based on the fuzzy portfolio model is proposed and compared with the equal weight allocation fund (fund portfolio A) and the risk coefficient weighted allocation fund (fund portfolio B) based on the risk level of return, respectively. Fund Portfolio C has the highest average return.
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