In order to explore and promote the strategy of students’ active health behaviors, this paper designs a personalized scientific guidance system architecture for active health promotion based on a three-tier service architecture model, using students’ sports literacy big data processing technology to construct a sports mobilization effect information system. Second, a sports prescription generation model is designed. The model adopts a multifactor fusion approach to recommend personalized exercise programs based on the different exercise abilities, different physical conditions, and personal exercise preferences of the exercisers. Under the condition of satisfying multiple constraints such as the physical condition, parameter range and exercise ability of the exerciser, the particle swarm optimization algorithm is used to optimize the exercise parameters, and the topological structure is further used to adjust the broadness of the distribution of the solution set in the objective space. The improved particle swarm optimization algorithm is compared, and the experimental results show that the improved TS-PSO algorithm converges faster, the solution accuracy is higher, and the parameter optimization using this algorithm generates a personalized exercise prescription that is more suitable for the exerciser. The exercise prescription generation model studied in this paper provides a new idea for the improvement of the effect of sports mobilization under the perspective of active health.
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