Research on AIGC advertising strategy based on multi-objective optimisation algorithm

Abstract

The aim of this paper is to improve the advertisement display effect and realize accurate placement in the market. Firstly, the convolutional neural network is used to select the advertisement keywords, and optimize the click rate, conversion rate and so on when the number of iterations reaches a certain value. Next, the established hierarchical analysis model is used to conduct a comprehensive evaluation of online advertisement release forms, and select the advertisement form that best suits the needs of the enterprise and the market environment. The weight of the webpage and the similarity between the center of mass of the webpage and the advertisement are used to calculate the final score, and the advertisements are sorted to achieve the improvement of the display effect and placement accuracy of the advertisements. The final analysis found that for short-term user behavior, the weight of text link ad clusters is as high as 0.66, which can improve the accuracy of ad placement. For long-term user behavior, the multi-objective optimization algorithm can accurately identify and assign high weights when users continue to visit specific web pages, for example, the cluster of web banner ads reaches 0.64. Meanwhile, it can be adapted to different application scenarios, and the weight of text link ads cluster is significantly increased from 0.14 to 0.758 when the freshness factor is increased from 0 to 1. The optimal F1 value of the advertisement delivery effect is 97.24, which is the highest F1 value of AIGC. The AIGC ad placement strategy provides a new method for the intelligent development of the advertising industry.

Keywords: convolutional neural network; multi-objective optimization algorithm; hierarchical analysis model; web page weight; advertisement placement strategy