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Special attention has been paid to China’s socio-economic development, the gradual improvement of the living standards of the population, and the family and society have begun to pay attention to preschool education. However, the process is affected by a series of factors, such as school factors, family factors, teachers and social factors, which reduce the quality of kindergarten brand image and learning and are not conducive to effectively empowering children in various fields. To effectively accomplish the goals of kindergarten, teachers should make use of the comprehensive nurturing value of labor education to maximize and optimize the value of education. Kindergarten brand image evaluation is an important part of kindergarten teaching, which can help teachers and researchers better understand how effective kindergarten brand image is and how to develop. This paper discusses the problems existing in China’s kindergarten brand image evaluation, and puts forward an evaluation method of kindergarten brand image quality based on support vector mechanism (SVM) and component analysis, so as to improve the evaluation quality.