For a given graph an edge-coloring of with colors is said to be a \emph{consecutive coloring} if the colors of edges incident with each vertex are distinct and form an interval of integers. In the case of bipartite graphs this kind of coloring has a number of applications in scheduling theory. In this paper we investigate the question whether a bipartite graph has a consecutive coloring with colors. We show that the above question can be answered in polynomial time for and becomes NP-complete if .