With the advancement of information technology, universities accumulate vast amounts of data, but effectively extracting and utilizing this information remains a challenge. Existing studies on university management data often rely on shallow analysis with basic models and tools, offering limited efficiency improvements. This paper explores an optimized higher education management data analysis algorithm, leveraging artificial intelligence and multimedia technology to enhance efficiency. A comparative study with traditional methods shows that the proposed algorithm improves university management data analysis efficiency by 11.4%.
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