Chinese animation has been facing an embarrassing situation since its birth. This phenomenon that foreign animation monopolizes the market and domestic animation is weak in an all-round way has continuously promoted the industrialization of Chinese animation. With the promotion of the power of new media, the branding operation of the animation industry is not only an economic and industrial form based on specialized division of labor, but also subject to complex and multi-dimensional social relations composed of various factors such as society and culture. Network, this social network structure directly determines the competitiveness of domestican-imation in the future. With the development of the overall social level, people will pay more attention to sports events, and at the same time, more people will participate in sports events. Whether holding a sports event can meet the spiritual and cultural needs of the people for the operation of sports branding depends on whether the organization and operation of the competition are appropriate. The most typical is that sports events not only bring wonderful viewing content to everyone, but ows more important cultural significance especially on the road of social modernization. The study found that the mascot modeling features of sports events can be divided into two categories: appearance modeling features, color, and accessories modeling features. The two major categories are analyzed and studied in detail, hoping to enrich thalso let us feel the cultural enjoyment brought by sports. However, people’s understanding of event culture and sports event culture is not comprehensive, and it she rules of seeking the modeling characteristics of sports event mascots in theory, provide theoretical reference for future researchers, and guide the creation of sports event mascots in practice. The experimental results show that the optimized cellular genetic algorithm has greatly improved the uniqueness, fun, cognition. It meets the needs of human aesthetics, and can better spread the spirit of sports and communicate with all parts of the world.