The application of technologies such as big data, mobile Internet, artificial intelligence and so on has triggered a major change in the field of education and promoted the classroom reform in colleges and universities. Taking deep learning theory as the research perspective, this paper constructs a college English teaching model based on deep learning, and applies the model to actual teaching practice, with a view to promoting students’ English learning level and enhancing their intercultural communication ability. Among them, the K-means algorithm improved by the whale optimization algorithm is also used to cluster and stratify the English proficiency of students in a class to illustrate the specific application of deep learning in English teaching. The results classified the sample students into four categories, A, B, C and D. The English level of students in category A is the highest and the largest, accounting for 35.56%, and teachers can design differentiated teaching based on the results of student stratification. After carrying out the experiment of the teaching model, the practicing students’ English scores improved by 4.01%, and at the same time, they gained 18.87%~28.45% and 18.82%~39.01% of competence in the personal domain and the communicative domain, respectively, which confirms the effect of the constructed English teaching model on the enhancement of the students’ English learning level and cross-cultural communicative competence.

Teaching curriculum design is centered around the three dimensions of affective attitudes and values, processes and methods, and knowledge and skills, which fit with the affective learning model composed of emotion, learning and cognition. This paper brings affective analysis into art curriculum design and proposes a learner affective model for teaching art courses driven by multiple teaching objectives. Through multi-objective optimization, we give an interactive decision-making method based on a hierarchical affective cognitive model to simulate learners’ affective decision-making under multi-objective-driven teaching. Analyze the teaching process of incorporating affective learning strategies in an art course, and examine the interrelationship between affective engagement and learners’ knowledge construction in three rounds of learning activities. To analyze the impact of affective learning strategies on students’ learning outcomes. The experimental group (affective learning strategy group) significantly outperformed the corresponding creativity abilities of students in the control group in the three components of surprise, originality and challenge after the teaching of the art course, and the affective learning strategy succeeded in stimulating students’ creativity. The combination of affective learning model and curriculum design can enhance the effectiveness of art education.

Based on the view that artistic style is mainly reflected in sculpture and painting, the sculpture and painting style of Giacometti is analyzed in depth. Starting from the scope of application of big data technology, the theoretical knowledge based on information theory is proposed to explore the differences in the styles of Giacometti and his contemporaries, and the basic concepts used in the processing are defined, including Shannon entropy, conditional entropy, and interactive information. Redundancy, orderliness, and complexity are set as eigenvalues that can characterize the style of art works, and the eigenvalues of the style of Giacometti and contemporaneous artists are analyzed. The minimum, maximum, and average values of the complexity of Picasso’s works are 207, 991, and 596, respectively, while the values of the three indexes of the complexity of Giacometti’s art works are 446, 990, and 718, respectively, and on the whole, the complexity of Picasso’s works is smaller than that of Giacometti’s works. This paper comprehensively reveals the stylistic differences between Giacometti and his contemporaries through the analysis of quantitative characteristic indexes.

In the context of big data, with the accelerated development of digital technology, enterprises are facing the pressure of digital transformation, and at the same time, big data computing system provides technical support for the digital transformation of enterprises. In this paper, we propose a data analysis system based on iterative computing for the digital transformation of enterprises. In order to avoid the resource consumption caused by unnecessary repeated calculations in iterative computing, this paper proposes optimization based on Spark fault-tolerant mechanism and constructs an enterprise data analysis system based on iterative computing model, which provides technical support for enterprise digital transformation. On this basis, this paper also provides optimization strategies in terms of organizational structure and cultural coordination for enterprise transformation, which provides an effective path for realizing comprehensive digital transformation of enterprises. Through the test of this paper’s iterative computing data analysis system, the speed of Spark optimization based on this paper is increased by nearly 2 times, which illustrates the usefulness of this paper’s optimization based on Sparl fault-tolerant mechanism. Meanwhile, the cache misses of the data analytics system are in the range of 46% to 60%, which provides better performance performance in terms of cache hits and time overhead. In this paper, we provide practical and feasible transformation paths for enterprise digital transformation from three aspects, including digital technology, enterprise organizational structure and culture, and promote the development of enterprise digital transformation.

Product awareness can be spread to a wider audience through advertisements, and the introduction of social media platforms has made it easier for marketers to spread brand advertisements and fully attract consumers to generate corresponding purchasing behaviors. Based on fuzzy set theory, the article establishes a fuzzy evidence theory through evidence-weighted fusion, and calculates the utility value of social media advertisements in order to achieve the optimal evaluation of social media advertisements. Then, it explores the influence of social media advertisements on consumers’ purchasing behavior with OLS-LR model, and combines the VAR model to study the dynamic correlation between different types of social media advertising channels and consumers’ purchasing behavior. Without considering the control variables, the regression coefficient of social media advertising on consumer purchasing behavior is 0.438, which is significant at 1% level. With the fourth-order VAR model, CICs social media advertisements have a significant short-term effect on consumer purchasing behavior, while FICs advertisements show a long-term effect. Based on the fuzzy evidence theory, the utility value of social media advertisements can be calculated, and based on the sorting of the calculation results, the construction of optimization paths of social media advertisements can be realized, which provides a new research basis for improving the efficiency of corporate advertising and marketing.

This paper establishes a solution model for resource scheduling optimization in university laboratories, and sets the corresponding constraints and objective functions. The genetic algorithm under the heuristic algorithm is used to solve the resource scheduling optimization problem. On this basis, the pyramid model is constructed, the population evolution and variant strategy are proposed respectively, the model genes are labeled with scheduling cost adaptation, and the genes are generated in series. The framework of scheduling algorithm is proposed, and the dynamic scheduler is constructed to realize the scheduling of university laboratory resources. Through simulation experiments and algorithm analysis, the effectiveness of the use of the model is verified. The experimental results show that when the number of simulation is 10 times, the fitness of the population is 20, 100 and 200 respectively. After the implementation of scheduling for college laboratory resources, the utilization rate of laboratory equipment is increased by 16.3%, 34.6% and 18.4% respectively.

The aim of this paper is to improve the advertisement display effect and realize accurate placement in the market. Firstly, the convolutional neural network is used to select the advertisement keywords, and optimize the click rate, conversion rate and so on when the number of iterations reaches a certain value. Next, the established hierarchical analysis model is used to conduct a comprehensive evaluation of online advertisement release forms, and select the advertisement form that best suits the needs of the enterprise and the market environment. The weight of the webpage and the similarity between the center of mass of the webpage and the advertisement are used to calculate the final score, and the advertisements are sorted to achieve the improvement of the display effect and placement accuracy of the advertisements. The final analysis found that for short-term user behavior, the weight of text link ad clusters is as high as 0.66, which can improve the accuracy of ad placement. For long-term user behavior, the multi-objective optimization algorithm can accurately identify and assign high weights when users continue to visit specific web pages, for example, the cluster of web banner ads reaches 0.64. Meanwhile, it can be adapted to different application scenarios, and the weight of text link ads cluster is significantly increased from 0.14 to 0.758 when the freshness factor is increased from 0 to 1. The optimal F1 value of the advertisement delivery effect is 97.24, which is the highest F1 value of AIGC. The AIGC ad placement strategy provides a new method for the intelligent development of the advertising industry.

In order to study the role of digital economy on the transformation of regional economic structure, firstly, the mechanism of the role of datatized economy on the change of regional economic form is elaborated, and on the basis of the analysis of theoretical model, the structure of the distribution of capital factors in each industry and the ideal factor are determined. Determine the index system and weights of regional economic structure transformation through the selection of weight indicators, and complete the measurement of the data-based economic situation under the construction of the index system of data-based economic situation. Two hypotheses are proposed that digital industrialization can have an ideal effect on the structural transformation of local development but the shape of the effect is inverted U-shape, and that industrial digitalization can have an ideal effect on the structural transformation of local development. The empirical analysis finds that the Moran’s I index of structural transformation of local development from 2008 to 2020 is prominent in the 1% case, and the FP and UE within, central, eastern, western regions of China and the level of structural transformation of local economy is prominent in the 1% case. It is concluded that there is a prominent spatial isotropic relationship between the datadriven economy on regional economic structural change resilience in the whole region, and the constructed research model has a good robustness.

With the development of Internet of Things (IoT) technology, improving the interactivity of IoT communication teaching has become an important research content. This paper firstly constructs the IOT communication teaching system on the basis of service layer, network layer and teaching layer, through which the teaching information is ensured to be delivered timely and accurately. Secondly, the group intelligence algorithm teaching interactivity is optimized and designed to optimize the teaching environment, network, and teaching layer to get the optimized server resource allocation scheme to achieve the optimization of different levels in the teaching of Internet of Things communication. When the number of iterations reaches 20 and 45, the adaptability of this paper’s algorithm is maintained between 100-10-1, and the optimization of the algorithm improves the student participation, the depth of understanding of knowledge, the accuracy of data, the speed of transmission, the efficiency of management, and the teaching effect by 28.6%, 41.7%, 4%, 100%, 18.8%, and 20%, respectively. In the delay analysis, when the number of terminals is 10, 20, and 30 respectively, the delay of the teaching system in this paper is the lowest among all the compared systems, which is 10ms, 40ms, and 230ms respectively.This study can lay the foundation for improving the quality and effect of IoT communication teaching and promote the cultivation of teaching interactivity between teachers and students.

In order to satisfy consumers’ needs, enterprises must conduct in-depth research on consumers’ purchasing behaviours and design and develop marketing strategies based on the characteristics of consumers’ needs. The article takes 4P marketing theory and SOR model as the guide, and establishes a consumer purchase intention model in combination with the consumer behaviour model. The questionnaire is designed from the product value, price range, channel optimisation, and promotional efforts of the enterprise marketing strategy, and the validity of the questionnaire is tested by principal component analysis. Then meta-analysis method was used to explore the correlation of each variable, and the SEM model was combined to explore the influence path of corporate marketing strategy on consumer purchase intention. The Q-value of the hypothesised relationship of consumer purchase intention ranges from 446.137 to 814.535 and is significant at 1% level, and the correlation coefficients of each variable in the model with consumer purchase intention are more than 0.35. The indicators of model fit, CMIN/DF and RMSEA, are 1.076 and 0.015 respectively, and the path coefficient of the value of the product in the marketing strategy on the purchase intention is the largest at 0.076. The path coefficient of product value on consumers’ purchase intention in marketing strategy is 0.369, and the development of enterprise marketing strategy needs to actively expand marketing channels and design differentiated product and service programmes, so as to enhance consumers’ recognition of the enterprise brand to stimulate their purchase intention.